In our increasingly digital world, communication can’t be an exception. It’s taken a digital nature as well. You’re spending so much time on digital communication in your everyday work and life, aren’t you? In fact, people are now spending more time on instant messaging (IM) than on social media, blogs, or reading. This is something Mark Zuckerberg mentioned years ago.
Are you interested in modern communication? Do you want to know how much important instant messaging is nowadays? If yes, you’re at the right place. Just keep reading.
Digital Communication in the Modern World
Increasingly, people are living active digital lives. They’re becoming more and more addicted to digital devices. These include various applications and services. Digital means of communication help users always stay in touch with family and friends. Also, it connects you with business colleagues and clients. This is real communication freedom.
What’s your favorite digital means of communication? Isn’t it instant messaging? It must be. You must be using it to chat, book a taxi, and buy tickets. You must be doing your banking and getting a doctor’s appointment through IM. This is also true of booking and checking in for flights. IM is also used for video conferences.
What do numbers show? The growth in instant messaging is going to result in something amazing. People are going to send 160 trillion messages via digital channels of communication by 2019. Users will send 438 billion messages each and every day in 2019.
These numbers include data from all kinds of digital messages. This means text messages and instant messages. Add to that social media posts and emails. By the way, instant messaging is going to overtake email. IM is going to serve as the biggest digital platform of communication.
What about SMS? SMS hasn’t lost its value for businesses. Businesses use SMS to connect with customers and enlarge their customer base.
The Impact of Messaging Apps on Digital Communication
Years ago, it was already clear that messaging would become the next big platform for digital communication. Today, there’re several highly popular messaging platforms out there. They’re impacting not only social but also business interactions worldwide. Why did instant messaging become so much popular around the globe?
- Instant messaging through mobile apps provides a personal touch. It accounts for transparency, speed, affordability, and one-on-one communication. This is exactly what most online users are looking for.
- More and more online conversations are moving to more private and intimate chat threads. This seems to be an environment where you can have more control on communication. That’s another reason why messaging apps are becoming so much widespread across the world.
- On the other hand, businesses and brands use messengers to personally engage with their customers. Specifically, businesses use channels offered by some messengers. For example, Pinngle, which is a free instant messaging app, has Public Channels.
These are ad- and spam-free channels that you can use to communicate and enjoy high-quality content. Pinngle Public Channels offer advantages both for influencers and businesses. This also refers to social activists and travelers, bloggers and writers. This is a great opportunity to broaden your horizons, as well as find new friends to chat and meet with.
- The modern technology advances make the digital world more diverse, interesting, and complex. However, the need for simplicity and efficiency keeps on growing for people worldwide.
There’s a basic need for keeping things small and simple. As a result, social networking sites are becoming more conversational. That’s why messaging apps like Pinngle, which are practical and easy-to-use, attract more users.
The advances and innovations in the modern world of technology create incredible opportunities in all areas. As a result, communication is growing more digital as never before. It helps people connect easily, affordably, and even for free.
Which is your favorite digital communication means? Don’t hesitate to share it with us in the comments below.
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