{"id":690,"date":"2017-07-04T08:40:38","date_gmt":"2017-07-04T08:40:38","guid":{"rendered":"http:\/\/pinngle.me\/blog\/?p=690"},"modified":"2019-04-18T15:36:07","modified_gmt":"2019-04-18T15:36:07","slug":"types-of-mobile-phone-fraud-and-how-to-prevent-them","status":"publish","type":"post","link":"https:\/\/pinngle.me\/blog\/types-of-mobile-phone-fraud-and-how-to-prevent-them\/","title":{"rendered":"6 Types of Mobile Phone Fraud and How to Prevent Them"},"content":{"rendered":"

Fraud is of major concern across all the sectors of the mobile industry. <\/span>Based on a recent report from BI Intelligence<\/span><\/a>, mobile app marketers lost over $100 million in 2016 because of the fraud associated with app install and engagement. What is more, it\u2019s expected $250 million is going to be lost without being verified as a fraud. So the total potential revenue loss will make up $350 million. <\/span><\/p>\n

It\u2019s important to note that fraudsters are more and more often turning to more advanced and sophisticated methods of targeting mobile app marketers. According to BI Intelligence, app-install ads made up 25% of overall US mobile ad revenue in 2015. The revenue generated by app-install ads is estimated to account for more than $7 million in the US by the end of the year 2020. So, mobile app marketers should take all the necessary measures to fight fraud and protect their business.<\/span><\/p>\n

Types of Mobile Fraud and How to Protect Your Sensitive Data<\/b><\/h2>\n

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The risks associated with mobile fraud are similar to other types of online fraud. Fraudsters aim at obtaining information with the application of various methods on smartphones, tablets, and other mobile devices. The purpose is to get access to your personal and account information.<\/span><\/p>\n

Below you can read several types of mobile phone fraud.<\/span><\/p>\n