{"id":14053,"date":"2020-05-02T10:00:00","date_gmt":"2020-05-02T06:00:00","guid":{"rendered":"https:\/\/pinngle.me\/blog\/?p=14053"},"modified":"2020-04-30T17:18:31","modified_gmt":"2020-04-30T13:18:31","slug":"8-ways-to-engage-consumers-with-messaging-apps","status":"publish","type":"post","link":"https:\/\/pinngle.me\/blog\/8-ways-to-engage-consumers-with-messaging-apps\/","title":{"rendered":"8 Ways to Engage Consumers with Messaging Apps"},"content":{"rendered":"\n

If you have a smartphone, chances are you are using Facebook messenger. It\u2019s a great way to send and receive messages among friends, family, and, yes, even businesses. If you have automatic bill payments, for example, your payee probably sends you reminder messages and then tells you when the payment has been deducted from your account.<\/p>\n\n\n\n

If your business is not using in-app messaging, it\u2019s time to get on board. Why? Because, more and more, this is how consumers want to communicate with you, especially on their mobile devices. They like the fact that they can receive information about new products, pose their queries and get answers, be notified of sales and discounts, and, best of all, not have to sit and wait for an answer like they do with email or live chat. They can go about their business and be notified when there is a message from you.<\/p>\n\n\n\n

Consider all the Ways In-App Messaging Can Work to Keep Engagement<\/strong><\/h3>\n\n\n\n

Once your customers (and even potential customers) have clicked that approval to receive messages from you, there is just a wealth of ways you can keep your brand in front of them and provide real value.<\/p>\n\n\n\n

Use Media<\/strong><\/h3>\n\n\n\n

Nothing captures attention more than a great, entertaining, and informative explainer or \u201chow-to\u201d video. These should be short (no more than 90 seconds) but can show the value of your product or service, and the solution it provides to a pain point. These have been in use for years on websites, social media, and emails. Now they can be \u201cpushed\u201d out via messaging. Research already shows that the brain processes and retains visual information about 60K faster and better than just text. You can even use customer videos<\/u><\/a> that show their satisfaction with your products, as long as they are short and relevant.<\/p>\n\n\n\n

Push New and\/or Improved Products or Services<\/strong><\/h3>\n\n\n\n

You cannot count on consumers to access your website, your social media channels, or open your emails. But if they get a \u201cping\u201d that you have sent a message, they don\u2019t have to do any work other than open the message. This streamlines their experience with you.<\/p>\n\n\n\n

Segment Your Audiences<\/strong><\/h3>\n\n\n\n

Just as you are probably already doing with your email campaigns, you can segment your audiences based on where they are in your sales funnel and craft messages that will most resonate with each of these segments. Again, they don\u2019t have to do anything other than \u201canswer\u201d the ping.<\/p>\n\n\n\n

Get Feedback<\/strong><\/h3>\n\n\n\n

You can use your in-app platform to ask customers about their experiences with your products or services. This will give you valuable information as you make decisions regarding how and what you provide to improve customer satisfaction. Short surveys (with emphasis on short) allow customers to give you quick, honest feedback.<\/p>\n\n\n\n

Keep Customers Apprised of Order Fulfillment and Shipping<\/strong><\/h3>\n\n\n\n

Rather than using email notifications that customers must take time to access, you can send notifications that confirm orders and provide shipment details. They don\u2019t have to do anything \u2013 just open that pinged message.<\/p>\n\n\n\n

Promote Specials and Discounts<\/strong><\/h3>\n\n\n\n