{"id":13429,"date":"2020-01-24T10:30:14","date_gmt":"2020-01-24T06:30:14","guid":{"rendered":"https:\/\/pinngle.me\/blog\/?p=13429"},"modified":"2022-11-08T20:39:44","modified_gmt":"2022-11-08T16:39:44","slug":"how-to-use-messaging-apps-to-supplement-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/pinngle.me\/blog\/how-to-use-messaging-apps-to-supplement-your-marketing-strategy\/","title":{"rendered":"How to Use Messaging Apps to Supplement Your Marketing Strategy"},"content":{"rendered":"\n<p>Creating a <a href=\"https:\/\/aragil.com\/\">strong marketing strategy<\/a> should always be your priority. You must always look for new ways to improve it and new tools to make it stronger. So far, <a href=\"https:\/\/aragil.com\/social-media-marketing\/\">social media<\/a> platforms have been the strongest marketing tool we\u2019ve had. But, messaging apps are growing in their potential and influence.<\/p>\n\n\n\n<p>Including <a href=\"https:\/\/pinngle.me\/blog\/popularity-of-different-android-messaging-apps-by-countries\/\">messaging apps<\/a> can bring your marketing strategy to a whole new level. If you\u2019re not sure how to use them or what improvements could you make with them, just keep reading. Here\u2019s how to use messaging apps such as Facebook Messenger, WeChat, or WhatsApp to supplement your marketing strategy.<\/p>\n\n\n\n<p><strong>Let\u2019s break it down together.<\/strong><\/p>\n\n\n\n<h3><strong><a href=\"https:\/\/mobilemonkey.com\/blog\/chat-messenger-app\">Chatbots<\/a> for Online Shopping<\/strong><\/h3>\n\n\n\n<p>Online shopping should be a smooth and seamless experience if you want more people to go through with their purchase. Still many people find it hard to find what they\u2019re looking for on your website.<\/p>\n\n\n\n<p>This is why so many brands such as Sephora, H&amp;M or Everline decided to <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/04\/10\/supercharging-your-business-with-chatbots\/\">use chatbots<\/a> to assist their buyers while shopping.<\/p>\n\n\n\n<p>Now, through Facebook Messenger, they reach out to their potential customers and help them:<\/p>\n\n\n\n<ul><li>find the product they\u2019re looking for<\/li><li>make the purchase directly via the app<\/li><\/ul>\n\n\n\n<p>It\u2019s simple and quick and it\u2019s working wonders for brands all over the globe.<\/p>\n\n\n\n<h3><strong>Use Ads Within The Messaging App<\/strong><\/h3>\n\n\n\n<p>Messaging apps can help you reach a larger number of people and turn them into leads and sales. All you have to do is come up with a strategy to combine ads with these apps.<\/p>\n\n\n\n<p>That means that you\u2019ll create an ad that will appear on the home page of the users\u2019 messaging apps. They see the ad, and hopefully:<\/p>\n\n\n\n<ul><li>Click the ad<\/li><li>land on a page you set as the target<\/li><li>learn about your business<\/li><li>send you a message or scroll through your website<\/li><\/ul>\n\n\n\n<p>Try determining which messaging app your target audience is most likely to be using. Then, advertise your brand on the app\u2019s home page and see where that takes you.<\/p>\n\n\n\n<h3><strong>Provide Instant Customer Service<\/strong><\/h3>\n\n\n\n<p>The days when people used to call on the phone to get any kind of information are over. More and more people prefer sending messages and receiving the answer in the same form.<\/p>\n\n\n\n<p>Messaging apps are a great way for you to ensure you have 24\/7 customer service available for your customers.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what you have to cover:<\/p>\n\n\n\n<ul><li>build a strong chatbot<\/li><li>advertise it so your customers know they can use it<\/li><li>send personalized messages to potential customers to initiate a conversation<\/li><\/ul>\n\n\n\n<p>Make sure your chatbot nurtures a certain style that reflects the style of your brand. Check out the <a href=\"http:\/\/alltopreviews.com\/services\">reviews<\/a> if you need help with writing the text for the chatbot.<br><\/p>\n\n\n\n<h3><strong>Content Selection<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\">Messaging apps can be used for direct communication with your followers and helping them get the information they need.&nbsp;<\/p>\n\n\n\n<p>For example, CNN has a Facebook Messenger bot that can help you find the news article that you&#8217;d like to read. All you have to do is type in the keyword such as politics, travel, or pets and the chatbot will immediately send you a link to articles that you might like.<\/p>\n\n\n\n<p>It\u2019s a great way to curate content for specific users and help them enjoy their time interacting with you.<\/p>\n\n\n\n<h2><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>As you can see, messaging apps can make a huge difference in your marketing strategy. By using them, you&#8217;re expanding your reach and building a steadier relationship with your followers.<\/p>\n\n\n\n<p>The advice above will help you understand the possibilities of using messaging apps in your marketing strategy. Use the ideas most suitable for your business. Also, try thinking of your own ideas on how to supplement your marketing strategy with messaging apps.&nbsp;<br><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Messaging Apps are a great addition to your marketing strategy. They improve user experience and communication with your customers. Here&#8217;s how you can achieve this.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":22,"featured_media":13436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[470],"tags":[3,2427,2489,2549,671,1053,2547,471,2262,2548],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Messaging Apps to Supplement Your Marketing Strategy - Pinngle blog<\/title>\n<meta name=\"description\" content=\"Messaging Apps are a great addition to your marketing strategy. They improve user experience and communication with your customers. 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