Your business should be using messaging apps because your customers are using them. Customers expect to find your business there. Using messengers for marketing purposes is especially important in the Asia-Pacific region since over half of all worldwide messaging app users are found there.
You can use a number of popular messaging apps, such as WhatsApp, Facebook Messenger, WeChat, Viber, Line, Kik, for your brand marketing. Moreover, you should also consider using Pinngle, a new instant messaging (IM), to promote your business.
Marketing Your Business via Messaging Apps
While talking about marketing your business via chat apps, it’s important to note that one of the future top trends associated with mobile messaging apps will be brought about by in-app purchases. In-app purchases are those you make within a mobile application like WhatsApp, Messenger, Viber, WeChat, Pinngle, and more.
Don’t forget that messenger apps are a key way for readers to share content via dark social, meaning through private channels that don’t register as social shares and don’t have a referral source attached.
A whopping 84% of online sharing now takes place on private channels like direct messaging. So, even if you’re not using a messenger to market your business, your readers must already be using them to extend your content’s reach.
Brands are using various methods to interact with their customers on messaging apps. Some of the popular methods are customer services, direct sales, and content marketing.
Messaging Apps that You Can Use for Marketing
Are you interested in marketing your business through messaging apps? Here are several global chat apps that you, as a business owner, can use to start your messaging app marketing:
Facebook Messenger has 2 billion monthly active users (MAUs) and is most popular in North America, Europe, Australia, The Middle East, South Asia, Southeast Asia, and Africa. The age group of its users is 16-44.
The app’s destination ads in people’s newsfeed can help you drive customers to your messenger and spark a conversation. You can send sponsored messages to people who’ve messaged you in the past. Also, you can integrate messenger bots to interact with customers, and more.
Kik has more than 80 million MAUs across North America. More than 80% of the users of the app are between the ages of 13-24.
Consider using a chatbot. Users will start a conversation with your brand’s chatbot to get to know some product options based on their individual preferences. Each of the option presented by the chatbot can be purchased by tapping through, leading directly to your mobile site. Customers can also share their preferred products on their favorite social network. This way, your customers can get personalized recommendations.
Line has 217 million monthly active users. It’s most popular in Japan, Thailand, Taiwan, and Indonesia. The age group of its users is 10-49. Line plays a dominant role in Japan’s messaging app market, where 94% of messaging app users use the app.
Line offers a profile page, stickers, games, video calling, music streaming, ride-sharing, and about 30 other features, which make it great for marketing. Thanks to the high level of user engagement, you can build huge followings and boost engagement rates. You can send private messages to each of your Line followers, which will allow you to engage with them much more than through traditional social media following.
Pinngle is a new free cross-platform instant messaging and voice over IP (VoIP) mobile application that was initially released by Zigma Telecom SIA in October 2016. This messenger has already been installed by almost 5 million people worldwide. It’s important to note that Pinngle has a large user base in the Arab World.
To market your business, you can take advantage of Pinngle’s lower-cost, highly reliable and secure services, and extremely low data usage. Pinngle can operate in any VoIP blocked country (thanks to its “Bypass VoIP Blocking” mode) and even the slowest Internet connection isn’t a problem for the app. Importantly, you can use Pinngle’s Public Channels, which are open to everyone, to promote your brand. Thanks to its striking features, Pinngle serves as a perfect alternative to the most popular messaging apps in the world.
Viber has more than 240 million MAUs. The app is most popular in Southeast Asia, Europe, and the Middle East.
You can, e.g. sponsor stickers to make a fun range of illustrations available that will represent your brand. You can also sponsor “public chats,” which can raise the visibility of your brand and help it interact with new potential customers. Moreover, you can send messages to target audiences all over the world.
WeChat has 938 million monthly active users. The app is most popular in China. The age group of its users is 18-50.
If you want to market to users in China (90% of the user base), you should have your business registered in Mainland China. You can enjoy a strong presence on WeChat by setting up an official account for your business. This way, you can create your company’s micro-site, publish content, and deliver customer services.
WhatsApp is currently the most popular messaging app in the world, with 1.3 billion MAUs and 1 billion DAUs (daily active users). The app is most popular in Latin America, Europe, The Middle East, Southeast Asia, India, Russia, and Africa. The age group of its users is 25-44.
You can take advantage of WhatsApp’s one-to-one messaging capabilities. Start interacting with WhatsApp users like a normal user to execute extremely targeted and personalized campaigns. Consider embedding the app’s click-to-chat link in your website, email signature, or social profiles. This will help you effectively promote your service.
The modern world of business enables you to market your business using a messenger app. Take the time to research the available options and choose the one that will best promote your business and improve your bottom line.
Which messaging app would you choose to market your business? Feel free to share your comments with us below.