Mobile messaging is surging in popularity all over the world. eMarketer reports that in 2016 over 1.4 billion people used mobile messaging apps, which was up almost 16% in 2015. The Nielsen’s Facebook Messaging Survey shows that 59% of people having participated in the survey use messaging apps to get in touch with their family and friends, and 67% expect to use messaging more for the purpose of communicating with businesses over the next 2 years.
Messaging Apps and Marketing
Messaging apps are more than just another form of text messaging. They have become more advanced and now serve as apps for almost every digital interaction possible. Messaging apps bridge the gap between brands and users.
Messaging apps are more appealing to users and keep them there for a longer time. Currently, messaging apps have over 5 billion monthly active users (MAU) worldwide.
With messengers, people can enjoy more privacy as compared to public social media platforms. Moreover, messaging apps target the 2 highly important groups of consumers of our age: Millennials and Generation Z.
Business Insider reports that the top 4 messaging apps, WhatsApp, Facebook Messenger, WeChat and Viber, are now bigger than the top 4 social networks, Facebook, Instagram, Twitter and LinkedIn. And more than half of respondents to Nielsen’s Facebook Messaging Survey said they were more likely to shop with a business they could message directly.
WhatsApp, Facebook Messenger, WeChat, Line, and Slack are great messaging apps to be used for marketing purposes. However, these aren’t the only options to try. Pinngle, a new instant messaging (IM) mobile application, is another great messenger that you can use for marketing purposes.
Pinngle is a free cross-platform instant messaging and voice over IP (VoIP) mobile application that can help you communicate with your audience easily, affordably, and effectively. This can be done thanks to its high-quality, reliable, secure, and low-cost or even free services, which have made the app a perfect alternative to the most popular instant messaging apps in the world. Moreover, Pinngle offers Public Channels , which are of immense importance to all marketers. The great news is that Pinngle’s Public Channels are open to everyone.
The Importance of Messaging Apps for Marketing
Smartphones, tablets and other types of mobile devices have given birth to a variety of new opportunities for communicating. These days, using messaging apps, companies can promote their brand in a new way. Messaging apps can be viewed as a new form of social media.
Brands have a great opportunity to not only master and derive value out of social networks, but use the appeal of messaging apps to connect directly with a large audience. In the modern fragmented media landscape, where brands are trying to gain consumers’ attention as much as possible, the opportunity to reach a massive, young, mobile audience is something that can’t be ignored.
Just a single messaging app can help people chat with family, friends, and colleagues more effectively and affordably than ever before, communicate with brands, make calls, play games, consume content, buy products, and even call a cab.
Messaging apps are transforming marketing and will continue to do this in the years to come. Marketers can now use chatbots to deliver customer service, send content to users, sell products, and advertise. It’s interesting to note that over half of US social media users polled in August 2016 preferred messaging channels.
Have you used an IM app for marketing purposes? Which one did you prefer? We’d love for you to share it with us in the comments below.