In the modern world of the Internet and high technologies, messaging apps represent one of the fastest-growing online behaviors. Moreover, they have even passed social networks.
The overall impact messaging apps like Pinngle have on the way people communicate, connect, and interact is undeniable. For marketers, messaging or social media apps provide a direct connection to their consumers through their smartphones.
Using social media messaging apps as a tool to explore your target audience is of immense value. This is an extremely (if not the most) personal and exclusive way brands interact with consumers.
The Popularity of (Social) Messaging Apps for Marketers
Based on the recent statistics in the field, 72% of people use less than 7 apps each day. 51% of people expect a business to be available 24/7. For 46%, messaging is more than email when it comes to contacting a business.
3 years ago, Forrester reported mobile was the new face of social. Today, the number of content creators using messaging apps to distribute their content directly to consumers is growing all over the world. The top 4 messaging apps have more monthly active users (MAU) as compared to the top 4 social networks.
From the marketing point of view, chat apps allow for focusing on target groups, serve as an educational tool and general source of learning about your audience. Add to that the power of messengers to offer advertising opportunities and the ability to reach your customers where they communicate online.
Chat apps enable businesses to reach their existing and prospective customers in desired locations in a very specific and targeted way. This is made possible via GPS systems that many messengers have. As a result, marketers become able to send messages based on their users’ current location.
Chat apps like Pinngle, which is one of the top instant messaging (IM) apps in the Middle East and a perfect alternative to the most popular messaging apps, give publishers and marketers a tremendous opportunity to directly reach people in a new and creative way.
Messaging Apps Are the Future of Mobile Marketing
Messaging apps or social messaging apps can be characterized as media apps that enable personal communication within groups and serve like small social networks.
Chat apps continue to grow in popularity and expand all over the world. They open up new doors for advertisers to get unique insights and access into their customers’ hearts and minds, thus creating a successful environment for customer engagement.
Messaging apps serve as a “push tactic,” allowing marketers to force messages on their audience. You, as a marketer, can make your messages more interactive by customizing and making your messages more personal. This way, you can invite users to a conversation and boost customer engagement.
To make your “push tactic” work more successfully for you, you can use Pinngle Public Channels that are a better way to connect with consumers, expand brand loyalty, and make customers more engaged, as well as improve your customer service.
Chat apps enable marketers and publishers to enjoy the key points in powerful relationships in any digital environment. These points include the frequency of use, emotional connection, and convenience. Messengers play a crucial role throughout the customer lifecycle. More specifically, they allow brands to deepen conversations with their customers during the retention phases.
Machine learning and Artificial Intelligence (AI) go on evolving. They’re going to blur the lines between messaging apps, bots, and voice-based intelligent agents.
New conversation interfaces will capture and mediate consumers’ digital moments, thus bringing about a change in the relationship B2C (business to consumer) marketers have with customers. All these tools together will give birth to a new computing interface that will transform the way people interact with each other, with their connected environment, and with businesses.
What messaging app you, as a consumer, prefer to use to connect with brands and why? What messaging app you, as a business owner, prefer to use to connect with consumers and why? We’d love for you to share it with us in the comments below.