The telephone call is now very often viewed as a dying institution. In our increasingly digital world, texting is becoming people’s preferred means of communication, thus replacing the phone call. The main reasons have to do with speed, convenience, and affordability. In the wake of this, it’s no surprise that the number of users of instant messaging (IM) apps is exploding all over the world.
Texting More, Calling Less.
The average phone call takes nearly 2 minutes out of your day. You’ll probably think it’s too little to pay attention to unless you take into account the fact that the average front-office employee answers more than 50 phone calls each day.
Moreover, phone calls distract employees from other important tasks. Studies in the field reveal that you need an average of 25 minutes to regain focus every time you’re distracted. This means, 2 phone calls are equal to an hour of productivity each and every day.
Nowadays, mobile messaging apps like Pinngle are blurring the lines between messaging and mobile social networks. The growth of messengers is undeniable. Moreover, bots are now regarded as the new generation of apps.
The largest services have hundreds of millions of monthly active users (MAU) worldwide. Today’s the monthly active users of 4 biggest apps have surpassed those of the major social networks.
In 2016, 1.58 billion mobile phone users accessed over-the-top messaging apps for the purpose of communication. This figure is expected to reach 2.48 billion users in 2021. In 2017, the number of phone users who accessed over-the-top messaging apps to communicate increased by 15.5% compared to 2016. According to eMarketer, in 2017, for the first time, more than 76.3% of the global smartphone users were forecast to use one.
If you’re interested in popular messaging apps, be sure to choose Pinngle as a great alternative. Pinngle was developed in October 2016, and has already managed to become the most trusted chat app for almost 5 million users around the globe. This fine messaging application was developed with high-quality, affordability, reliability, security, creativity, and simplicity in mind. That’s the reason why Pinngle is an ideal messaging app for not only individuals but also for business in different industries.
Do We Prefer to Text, Call, or Send Emails?
Below you can read a number of interesting facts concerning texting, calling, and emails:
- Even back in 2014, a Gallup poll revealed that text messages were outranking phone calls as the main form of communication among Millennials. 68% of 18- to 29-year-olds reported they texted “a lot” the previous day, which accounted for 47% among 30- to 49-year-olds, and 26% among 50- to 64-year-olds.
- Based on research by Nielsen, the average monthly voice minutes used by 18- to 34-year-olds increased from about 1.200 in 2008 to 900 in 2010. Texting among 18- to 24-year-olds more than doubled during the same period, growing from 600 to over 1.400 texts a month.
- An independent study conducted by OpenMarket shows that 75% of Millennials would prefer to lose talking instead of texting if given a choice.
- According to OpenMarket, 19% never checked voicemails. Only 30% of survey participants reported receiving texts from companies they did business with.
- 76% of the OpenMarket survey participants claim texts are “more convenient” and on their own schedule, 63% say texts are “less disruptive than a voice call,” 53% “prefer to text vs call” in general, and 19% “never check voicemails.”
- 68% of Millennials admit to texting “a lot” on a daily basis, compared to 47% of their Gen X counterparts. Millennials are also known as Generation Y. These are the demographic cohort following Generation X. As a rule, demographers and researchers use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years for Millennials. Generation X, or Gen X, is the demographic cohort that comes after the baby boomers and precedes the Millennials. Generally, demographers and researchers use birth years ranging from the early-to-mid 1960s to the early 1980 for generation X.
- When it comes to emails, they’re popular among Millennials as well. More than 205 billion emails are sent on a daily basis, or more than 29 for every man, woman, and child on Earth. The reason why Millennials haven’t stopped using emails is probably that they are less urgent, and offer more space as compared to text messages.
Good communication is based on fundamentals that don’t change between generations. Listening, remaining concise, and all the other important details haven’t lost their importance in our modern world. The difference now lies in the means of communication we choose to apply.
Which means of communication do you prefer most, calling, texting, or emails? Feel free to share your comments with us below.