24.01.2020

Creating a strong marketing strategy should always be your priority. You must always look for new ways to improve it and new tools to make it stronger. So far, social media platforms have been the strongest marketing tool we’ve had. But, messaging apps are growing in their potential and influence.

Including messaging apps can bring your marketing strategy to a whole new level. If you’re not sure how to use them or what improvements could you make with them, just keep reading. Here’s how to use messaging apps such as Facebook Messenger, WeChat, or WhatsApp to supplement your marketing strategy.

Let’s break it down together.

Chatbots for Online Shopping

Online shopping should be a smooth and seamless experience if you want more people to go through with their purchase. Still many people find it hard to find what they’re looking for on your website.

This is why so many brands such as Sephora, H&M or Everline decided to use chatbots to assist their buyers while shopping.

Now, through Facebook Messenger, they reach out to their potential customers and help them:

  • find the product they’re looking for
  • make the purchase directly via the app

It’s simple and quick and it’s working wonders for brands all over the globe.

Use Ads Within The Messaging App

Messaging apps can help you reach a larger number of people and turn them into leads and sales. All you have to do is come up with a strategy to combine ads with these apps.

That means that you’ll create an ad that will appear on the home page of the users’ messaging apps. They see the ad, and hopefully:

  • Click the ad
  • land on a page you set as the target
  • learn about your business
  • send you a message or scroll through your website

Try determining which messaging app your target audience is most likely to be using. Then, advertise your brand on the app’s home page and see where that takes you.

Provide Instant Customer Service

The days when people used to call on the phone to get any kind of information are over. More and more people prefer sending messages and receiving the answer in the same form.

Messaging apps are a great way for you to ensure you have 24/7 customer service available for your customers. 

Here’s what you have to cover:

  • build a strong chatbot
  • advertise it so your customers know they can use it
  • send personalized messages to potential customers to initiate a conversation

Make sure your chatbot nurtures a certain style that reflects the style of your brand. Check out the reviews if you need help with writing the text for the chatbot.

Content Selection

Messaging apps can be used for direct communication with your followers and helping them get the information they need. 

For example, CNN has a Facebook Messenger bot that can help you find the news article that you’d like to read. All you have to do is type in the keyword such as politics, travel, or pets and the chatbot will immediately send you a link to articles that you might like.

It’s a great way to curate content for specific users and help them enjoy their time interacting with you.

Final Thoughts

As you can see, messaging apps can make a huge difference in your marketing strategy. By using them, you’re expanding your reach and building a steadier relationship with your followers.

The advice above will help you understand the possibilities of using messaging apps in your marketing strategy. Use the ideas most suitable for your business. Also, try thinking of your own ideas on how to supplement your marketing strategy with messaging apps. 

Daniela McVicker

Daniela McVicker is a blogger with rich experience in writing about UX design, content planning, and digital marketing. Currently, she is the contributing editor at Top Writers Review where she helps individuals and organizations improve their web content writing, design, and planning skills.

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