How Messaging Apps Are Changing Social Media

Big social networks are no longer exhibiting the immense growth they used to. Audiences have started looking for more private and personal platforms. Instant messaging (IM) apps like WhatsApp, Facebook Messenger, Wechat, Viber, which are among the most popular messaging apps, are surging in popularity all over the world. They are growing faster than anything else in the field.

Messaging Apps vs Social Media Platforms


Messaging apps are on the rise. They are drastically changing the way people use social media and interact with each other. Increasingly, the majority of social media activities are no longer happening in public. They are more and more often moving to private groups and messaging apps, thus accounting for a big change.

One-to-one messaging is growing in significance and has started playing a dominant role in the social media world. In the wake of this, new questions, challenges, and opportunities are emerging in the field. In a public Q&A session November 2014, Mark Zuckerberg said: “Messaging is one of the few things that people do more than social networking.”

According to Deloitte, as of 2016, instant messaging and texting were the first thing 35% of US consumers checked in the morning. The number is up from 29% in 2014.  22% of US consumers checked their email first, which is down from 29% in 2014.

The top 4 chat apps together, WhatsApp, Facebook Messenger, WeChat, and Viber, account for 3 billion monthly active users (MAU) around the world, thus exceeding the number of monthly active users (2.7 billion) of the top 4 social networks, Facebook, Instagram, Twitter, and Snapchat. When it comes to the monthly active users of the top 3 email clients, Gmail, Microsoft Outlook, and Yahoo Mail, the number is 1.6 billion. This is according to Business Insider.

The thing that messaging apps would become widely popular all over the world was quite expected. If you take SMS, besides, the 160 character limit, uncertain deliverability, and difficulty to keep track of conversations, SMS used to be pricy.

Messaging apps were created to tackle this problem. They started as a simple alternative to one-to-one communication, and now are becoming a preferred platform to share content, get social, and enjoy interaction with brands and friends. On social networking sites, you have saturated newsfeeds. When you discuss something with your friends using a messaging app, you’re more likely to get a response.

The key here is that messengers are ideal channels for personalized engagement.

Pinngle vs Social Media Platforms



Taking into account all the information mentioned above, it’s no stretch to see why the number of text messaging apps is rapidly growing in today’s mobile app market. Messaging apps for Android and iOS like Pinngle have entered the market to offer great advantages to users all over the world.

Pinngle is a free cross-platform instant messaging and voice over IP (VoIP) mobile application that was developed by Zigma Telecom SIA in October 2016. Today, this fine calling and messaging app has already been downloaded by almost 5 million people worldwide.

Pinngle comes with a number of great features such as:

  • Free voice and video calls
  • Cheaper services
  • Affordable services via Pinngle Out
  • Top security, and privacy protection through end-to-end encryption across all its platforms
  • No data is stored on its servers
  • Operation in VoIP blocked countries
  • Fun and interesting stickers and emojis
  • Call forwarding
  • Location sharing
  • Fast services
  • Unlimited number of files sent
  • Files can be sent in any format

And more.

Pinngle offers the following advantages that make it a better option as compared to other messengers and social media platforms:

  • Lower data usage
  • Operation even with the slowest Internet connection
  • More reliable voice calls with a higher quality
  • HD video calls at 720p resolution
  • Public Channels open to everyone

Instant messaging apps are surpassing social media networks. Choose a high-quality messaging app like Pinngle to always keep in touch with your family, friends, and colleagues.

Do you prefer a messaging app to social media networks? Feel free to share your comments with us below.