Are you interested in influencer marketing? Do you want to promote your business? Are you looking to work with reputable influencers? How to figure out whether this is a shady influencer or not? Just read this article and you’ll get answers to your questions.

Influencer Marketing Is Growing

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Influencer marketing became of special importance in 2017. Brands and businesses started to look for influencers to sell their products/services and reach out to new audiences. Why? This is a perfect means to acquire new and more customers. This results in more revenue as well as helps with enlarging and expanding your business.

By the way, this trend is further expected to grow and won’t stop anytime soon. Influencer marketing will continue to drive force for brands. So, you should focus on growing your audience and improving sales using social media in 2018.

What to expect from influencer marketing in 2018? Well, this year brands and influencers are expected to be more transparent about their partnerships. Moreover, influencer marketing will be more regulated

As a rule, brands and marketers associate influencer marketing with Instagram. They usually ignore other channels that can be of great value in fact. Instead, you should also consider other platforms that can provide a great opportunity to work with an influencer.

What is more, don’t forget that not all influencers are on Instagram and YouTube. Consider also other platforms where your target audience is or which you can use to reach out to your audience.

So, in 2018, start looking out for different influencer marketing tools to create better marketing campaigns. Just search for the right platform and influencer marketing tool that you can use to make your life much easier.

Pinngle messaging app provides Public Channels that offer true quality and value for your marketing efforts. Both influencers and businesses can use these channels to avoid any shady stuff. These may include building crazy links, or spamming, or running shady free trials.

Just try to focus on an influencer channel that will create good will. Pinngle Public Channels can help you with quality content. The great thing is that these channels are ad and spam free, which adds both quality and security to your communication.

How to Compete With Shady Influencers

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Are you looking for the right marketing strategies and tactics that can help you with your brand promotion? With the right marketing strategies such as influencer marketing, you can reach success easily and with greater impact. Only, the thing is that you can come across a shady influencer in the marketplace as well and you should avoid them so to reach the real value you need.

How to compete with a shady influencer? You just need to be aware of all the warning signs that can help you choose the right influencer to work with. Well, what to focus on?

  • Pay attention to all those things that’re against the rules that most companies or people would avoid to use. Look at anything that’s unethical. To bring you an example, people may lie and then say, “If you subscribe to my YouTube video, I’ll do X, Y, and Z,” without providing what they promised.
  • Let’s look at another example. You may see people offering free trials. In fact, they’ll just keep billing you on a monthly basis. They’ll start sending you more and more products, even if you don’t want them.

An influencer who acts like this will never provide the real value and quality you need for your marketing efforts. This will never guarantee long-term success and won’t prove to be a profitable niche market. So, what should you do?

Just go with a true influencer who will provide more value. When it comes to beating you in the marketplace, be sure, their efforts won’t last for a long time.

What channels do you use to follow an influencer or for influencer marketing? Feel free to share your thoughts with us in the comments below.

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