The number of mobile app developers is tremendously increasing in today’s mobile app industry, thus making the market reach new heights. The modern mobile app market is developing and evolving with rapid advances day by day.

The mobile app market is expected to go on generating higher and higher revenue in the years to come. This is just the beginning of the much-discussed mobile app revolution as we already discussed in 2017. If you’re interested in mobile app market trends for 2018 and beyond, just read below.

Mobile App Industry Trends to Watch in 2018 and Beyond


Mobile App Industry Trends to Watch in 2018 and Beyond

Mobile app developers are focused on developing mobile applications geared to customers’ needs. This results in an increased access to mobile apps, and the trend is anticipated to continue the in upcoming future as well.

According to App Annie,  the mobile app industry generated a $41.1 billion in gross annual revenue in 2015. The number is expected to jump to $50.9 billion.  Statista reports that the gross annual revenue of the industry is forecast to surpass $189 billion by 2020.

What are the mobile app market trends for 2018 and beyond? Here they are:

1.Smartphones as the Future of the App Market

The role played by smartphones is increasing day by day. Enterprises are increasingly focusing on mobile apps instead of developing software of their names.

Gartner reports that lots of interactions in enterprises will be done through mobile apps instead of using software. Remote access is coming closer and closer thanks to the developments in the field of technology. Applications that work well under mobile-to-mobile interface can facilitate this type of access.  

2. Accelerated Mobile Pages (AMP)

The accelerated mobile pages (AMPs) are among the key factors associated with the future mobile presence. The Accelerated Mobile Pages Project is an open-source website publishing technology aimed at improving the performance of web content and advertisements. The AMP Project is led by Google.

All AMP pages are designed to be shown on the top of search results, which helps them get high clicks. Progressive Web Apps are another technology initially introduced by Google. These are designed to allow any website you open on your mobile to look like a mobile app.

3. Cloud Technology-Oriented Apps

The majority of the mobile apps were projected to run over cloud-based portals by the end of 2017. Thus, around 90% of the mobile data would be delivered via cloud apps. Cloud technology-based apps allow enterprises to secure their own mobile apps and the data.

4. Monetization Models: In-App Purchase and In-App Advertising

In-app purchases are mostly found in mobile games. Thanks to in-app purchases, players get an opportunity to buy items over a specific amount of profit. You can find thousands of apps nowadays that enable users to purchase goods/services via making them fond of games.

According to Tech Times, as of February 2016, nearly 1.9% of mobile gamers made in-app purchases, and the number is growing steadily. Don’t forget that the future of messaging is associated with app-shopping.

When it comes to in-app advertising, IHS Markit reports that, by 2020, in-app advertising will account for $53.4 billion in total revenue on a yearly basis.

5. Improved AR/VR Capabilities

Improved Artificial and Virtual Reality capabilities lie at the basis of the future market. Thanks to these capabilities, the experience of accessing a mobile app will become more enhanced. 2018 is going to be a year of many fine AR and VR technologies and developments, which will make the mobile app industry brighter and more advanced.

6. Artificial Intelligence in Mobile Apps

Chatbots make up part of Artificial Intelligence (AI) and are increasingly playing a key role in the modern of technology. Thanks to bots, chats will become even more realistic and appealing. Bots will make it easy for people to purchase things using eCommerce portals. Moreover, bots are considered the new generation of apps.

The mobile app industry is growing and becoming more mature day by day. Increasingly more realistic and advantageous trends associated with the mobile app market will improve the whole ecosystem in 2018. The incredible growth in the mobile app market isn’t going to stop anytime soon.

What’s the most important mobile app market trend, according to you? Don’t hesitate to add your comments below.

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