Mobile plays an immensely important role in the modern world of business, specifically in ecommerce. The success of online commerce is largely based on mcommerce or m-commerce these days. So, the secret to success in 2017 isn’t merely associated with just getting it out there and seeing how it performs. To reach success, retailers should focus on strategic and targeted efforts both in the offline and online worlds.
Modern World of Ecommerce
According to BigCommerce, 51% of Americans prefer to shop online nowadays. 96% of Americans, who have Internet access, have made an online purchase in their life and 80% in the last month alone. Ecommerce boasts a 23% year-over-year (YOY) growth.
Such growth was quite expected: mobiles and smartphones have been gaining popularity all over the world in recent years. On the other hand, global Internet usage and the number of mobile app users worldwide are increasing as well.
It’s estimated that by 2018, the number of instant messaging (IM) app users will reach 3.6 billion (90% of the world’s Internet-enabled population). Interestingly, the global number of mobile users has surpassed the number of desktop users.
In the wake of this, mobile apps have become highly popular in ecommerce and are expected to further grow in popularity. Below you can find the main reasons that have served as a basis for pushing the usage of mobile for shopping:
Mobile devices allow for convenient shopping anywhere, anytime. Also, mcommerce is highly personalized.
3G and 4G
With 3rd and now 4th generation of the mobile Internet, customers enjoy speed and greater coverage like never before.
Safe Payment Systems on Mobile
Monetary transactions via mobile are becoming much more improved, secure and diverse. Moreover, customers can now use not only independent mobile wallets available on the market but also use the mobile wallets offered by the leading ecommerce majors.
Growing Adoption of Mobile Devices
As it was already mentioned above, the number of mobile users is growing. This, in its turn, results in a growing number of mobile Internet users.
The Importance of Messaging Apps for eCommerce Owners
HubSpot’s 2015 Social Media Benchmarks Report shows that the consumer goods/retail/ecommerce industry has an average social following of 370.321, and posts 6.02 times per week (across all social networks) on average.
According to research from CTIA, a trade association representing the wireless communications industry in the US, people read the average text message within 90 seconds, while email responses average 90 minutes.
According to Statista, in 2016, 1.58 billion mobile phone users accessed over-the-top messaging apps for communicating purposes. This number is expected to grow to 2.48 billion in 2021. Messaging apps like Whatsapp, Facebook Messenger, WeChat, Line serve as new platforms for spreading ecommerce.
However, these aren’t the only options to try. Pinngle is a new free cross-platform instant messaging and voice over IP (VoIP) mobile application that was released in October 2016 and has already been downloaded by almost 5 million people worldwide. Pinngle offers a number of important features, including Public Channels, that make it a perfect alternative to the most popular messaging apps. Pinngle is a perfect choice for marketing and ecommerce.
All the mentioned messengers are increasingly becoming more and more important in the virtual business sector, which is associated with the following factors:
- Private promotion
- Quick and direct communication accounting for quick, direct and easy customer feedback, and customer support
- Groups in messaging apps that help to engage wider customer bases
- Urgent message sending
- Easy, straightforward and diverse content
- Email marketing and social media’s promotional messages are losing grounds
Have you ever used a messaging app for ecommerce? Feel free to describe your experience in the comments below.