How Messaging Apps Will Transform Marketing

Instant messaging (IM) has become the fastest growing peer-to-peer (P2P) means of communication. More than 2.5 billion active users all over the world are involved in this type of communication. Instant messaging can be viewed as a channel for delivering personalized, instant, one-to-one messages, including instant chat, videos, and images.

Messaging Apps. Pinngle.

 

Messaging Apps. Pinngle.

eMarketer reports, messaging apps were used by more than 1.4 billion people around the world in 2015 (32% up from 2014), and the number is anticipated to reach 2 billion by 2018. WhatsApp, Facebook Messenger, WeChat, Viber are among the most popular instant messaging apps.

Apart from the most popular messaging apps, you can also find new messaging apps like Pinngle on today’s mobile app market. Pinngle was developed by Zigma Telecom SIA in October 2016 and has already been downloaded by almost 5 million people worldwide. Pinngle is a free text messaging app that offers free calls to Pinngle users and highly affordable services via Pinngle Out to those who don’t have Pinngle.

Using Pinngle, you can enjoy:

  • Lower data usage
  • Reliable voice calls of higher quality
  • HD video calls at 720p resolution
  • Operation even with the slowest Internet connection
  • Public Channels open to everyone
  • End-to-end encryption across all the platforms (no data is stored on the servers)
  • Operation even in VoIP blocked countries
  • Operation with 2G and overloaded WiFi
  • Fast services
  • Cheaper services
  • Call forwarding
  • Location sharing
  • Operation both on Android and iOS devices

And more.

Mobile Messaging for Your Business

Mobile Messaging for Your Business

According to Statista, 14.7 trillion mobile messages were sent in 2012. In 2017, that number is expected to reach 28.2 trillion. The power that mobile messaging has in today’s marketplace is indisputable. It has been the fastest adoption of communication technology so far, and serves as a tool for businesses to offer fast and efficient customer service.

Mobile messaging boasts impressive open rates, thanks to which it has become something consumers rely on and respond best from the aspect of communication. The growth of mobile messaging opens up new doors for your business. You, as a business owner, should take advantage of mobile messaging to connect with your customers and increase loyalty among them.

Today, messaging takes the most powerful form of marketing – a dialogue with a salesperson. Messaging makes it scalable and enables everyone to enjoy immediate access. Here is how messaging will transform marketing:

1.Businesses Will Become More Personal

In this digital age, Amazon and other e-commerce giants are focusing on personalization through customer product reviews, real-time recommendations to combine the best selection and shop-from-home convenience with personal experience. However, there is a difference between personalized and personal.

The best offline and online experiences will be brought together by messaging. This will enable brands to engage customers in one-to-one conversations using their smartphones and serve as on-demand, smart shopping assistants.

2. Brands Will Focus on Acting Like a Human

Brands should be able to have contextual conversations with their customers to sell their products and establish long-term relationships with customers. They will become more real and live.

3. Brands Will Make Customers Be More Engaged

Traditional ideas about product placement are outdated. Thanks to messaging apps, marketers will introduce experiences driven by conversational engagement.

4. Brands Will Enjoy Improved Customer Services

Instant messaging apps help customers get quick answers to their questions. Research shows that e-commerce websites often lose sales because customers can’t get their answers quickly enough. Moreover, thanks to automatically created written transcripts of customer dialogues, businesses can monitor customer interactions for quality control.

In this day and age, the lines between digital and real are increasingly becoming blurred. Marketers can and should take advantage of the opportunities brought about by messaging apps like Pinngle to reach more success.