Time spent on mobile devices is skyrocketing all over the world. The mobile app market is projected to reach 270% — from $70 billion in 2015 to $189 billion by 2020, as reports market researcher App Annie. According to comScore’s 2017 Cross Platform Future in Focus report, the average American adult (18+) devotes 2 hours, 51 minutes to their smartphones each day.
Based on a new study by StreetInsider, mobile app growth will make up nearly 210 billion annual installs on users’ devices 2016 – 2020. This is up from a total of 156 billion app downloads in 2015. The expected installs should account for about $57 billion in direct revenue to app developers in 2020.
4 Myths About Mobile Apps Debunked
There are several myths associated with mobile apps. Below you can find 4 myths about mobile apps.
Myth 1 – Mobile App Is Advertising
Mobile apps used for businesses serve as a tool that can help you retain existing customers and increase their repeated orders. Development strategies should be based on the opportunities that mobile application gives. Development of the tool is only the first stage. It’s more important to apply it correctly. Mobile applications can serve as a powerful resource for people who realize its purpose.
Myth 2 – Apps Are Difficult to Manage
It’s increasingly becoming much easier to develop and manage site content with the help of different platforms and templates. Thanks to the modern app management systems, any PC user can easily add text and media content, edit or generate it, as well as send push notifications to customers. Moreover, clients can always use tech support available for the clients and it’s usually included in the app price.
Myth 3 – Mobile Apps Have Replaced the Mobile Web
Apps offer excellent and most engaging experiences, but the mobile web is still a fantastic acquisition tool and strong driver for m-commerce.
Myth 4 – Mobile Apps Are for Smartphones
Smartphone users are one of the most effective bases for mobile applications and can also access these applications. Consumers using wearable technologies and tablets can create apps as well. Mobile apps aren’t developed merely for smartphones.
If you’re interested in using a mobile app for high-quality, reliable, affordable, secure, and easy-to-use mobile app for calling and messaging, consider using Pinngle. Pinngle is a free cross-platform instant messaging and voice over IP (VoIP) mobile application, which was founded by Zigma Telecom SIA in October 2016.
This fine messaging app has already been downloaded by almost 5 million people worldwide and goes on surprising its users with new and more interesting features such as public channels and virtual phone numbers.
Thanks to its features and advantages, Pinngle is already regarded as a great alternative to the most popular messaging apps that you can find on today’s mobile app market. Pinngle is a great instant messaging (IM) app both for individuals and businesses owner all over the world.
What’s the most striking myth you’ve heard about messaging apps? We’d love for you to share it with us in the comments below.